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Pepsi & CBS team up to run video ads in a paper magazine

Posted on 20. Aug, 2009 by Rory McCafferty.

I think Harry Potter got there first but Pepsi and CBS are teaming up to run talking ads within old media.
Irish Times writes
Soft drinks company Pepsi, TV network CBS and publishers, Time Warner have partnered to insert a paper thin interactive video screen into the September 18th copy of Entertainment Weekly .
The screen will be powered [...]

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