Answerist » Other

Pepsi & CBS team up to run video ads in a paper magazine

Rory McCafferty — Thu, 20 Aug 2009 15:43:27 +0000

I think Harry Potter got there first but Pepsi and CBS are teaming up to run talking ads within old media.

Soft drinks company Pepsi, TV network CBS and publishers, Time Warner have partnered to insert a paper thin interactive video screen into the September 18th copy of Entertainment Weekly .

The screen will be powered by rechargeable batteries, the videos will be held on a tiny microchip.

When readers open the magazine on the correct page videos will automatically load, similar how musical Christmas cards work. Readers will be able to touch the screen to view one of five videos. In total they will be able to watch 40 minutes of video.

It is an interesting move from two mediums that are subject to a lot of pressure from the Internet. I have to think that it is more of a one-time deal as the cost has to be pretty high for the technology and would have to drop a long way before being cost effective.

The package will include ads from Pepsi to help underwrite the cost, I am sure this will get a lot of buzz so may be money well-spent.

The largest swimming pool in the world

admin — Tue, 11 Aug 2009 23:59:34 +0000

Now that could be my next vacation, the swimming pool at the San Alfonso del Mar resort in Chile. The San Alfonso del Mar resort is situated on Chile’s southern coast, 100 km west of Santiago.

The artificial lagoon and swimming pool is eight hectares in size and contains a quarter million cubic meetings of water. The pool is 1km in length, the next closest is only 150 meters.

Now if only I could take that vacation.

2012 Trailer

Rory McCafferty — Sat, 20 Jun 2009 20:38:55 +0000

How cool does this movie look?, from the director of Independence Day and the Day After Tomorrow, if you like end of the world movies, this is for you.