Answerist

Pepsi & CBS team up to run video ads in a paper magazine

Posted on 20. Aug, 2009 by Rory McCafferty.

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I think Harry Potter got there first but Pepsi and CBS are teaming up to run talking ads within old media.
Irish Times writes
Soft drinks company Pepsi, TV network CBS and publishers, Time Warner have partnered to insert a paper thin interactive video screen into the September 18th copy ofÂ Entertainment Weekly .
The screen will be powered [...]

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Cloud computing – an idea that’s time has come?

Posted on 20. Jul, 2009 by Rory McCafferty.

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For some time now the tech world has been abuzz with cloud computing. The concept provides great promise, companies can operate with less hardware and use on a need to basis, every application can be on the web with users accessing remotely. According to IDC the market for cloud computing will be $42 billion in [...]

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Think you own that kindle book?

Posted on 17. Jul, 2009 by admin.

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Well think again, Amazon can come to your Kindle and take back any book it wants at any time. If I had known this I would have thought twice about buying one.
Via Digital Trends
In a Big Brother move, Amazon has deleted two George Orwell titles from Kindles in use, including, yes, 1984.
Writer George Orwell wrote [...]

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50 Promising Startups

Posted on 21. Jun, 2009 by Rory McCafferty.

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BusinessWeek has an interesting piece on the top 50 technology startups that you may not have heard of. I confess that it is my job to keep up on areas like this I was only familiar with around 20 of them or 40%. There are several that I think are particularly interesting.

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Iran Elections

Posted on 20. Jun, 2009 by Rory McCafferty.

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I think it has been pretty well documented how social networking has allowed much more freedom in passing of information out of Iran. When we are let down by the networks such as CNN many of us turned to Twitter/Facebook blogs etc. The format of one pundit on one side and one with the opposing [...]